Moliner-Tena, Miguel Ángel; Callarisa-Fiol, Luis José; … - In: Future business journal 11 (2025) 1, pp. 1-13
The aim of this paper is to examine the influence of perceived anthropomorphism of service robots on the memorable customer experience (MCE) and the mediating role of HRI satisfaction. Two research questions and five hypotheses are proposed. An experiment has been designed in a natural...