Hettler, Fabia Marie; Schumacher, Jan-Philip; Anton, Eduard - In: Electronic Commerce Research 25 (2024) 3, pp. 2097-2134
Given the nascent understanding of user perceptions toward digital nudges in e-commerce, our study examines key factors: perceived usefulness, ease of use, trust, and privacy risks. Via an online experiment of 273 participants, we examined the influence of digital nudging interventions –...