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Search: subject:"Humor"
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Subject
All
Humor
678
Werbewirkung
128
Advertising effects
127
Consumer behaviour
92
Konsumentenverhalten
92
Werbung
86
Advertising
83
Leadership style
81
Führungsstil
80
Betriebsklima
56
Work climate
56
humor
53
Arbeitsverhalten
47
Organizational behaviour
47
Verhalten in Organisationen
47
Work behaviour
47
Führungskräfte
40
Managers
40
USA
39
Emotion
38
Wirtschaftswissenschaft
37
United States
36
Economics
35
Deutschland
32
Leadership
32
Social Web
32
Social web
32
Germany
29
Geschlecht
29
Personalführung
29
Gender
28
Internet marketing
26
Online-Marketing
26
Arbeitszufriedenheit
25
Job satisfaction
25
Personality psychology
25
Persönlichkeitspsychologie
25
Brand management
24
Markenführung
24
Management
22
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Online availability
All
Undetermined
242
Free
83
CC license
6
Type of publication
All
Article
412
Book / Working Paper
322
Journal
3
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Aufsatz im Buch
37
Book section
37
Humoristische Darstellung
35
Graue Literatur
20
Non-commercial literature
20
research-article
18
Working Paper
15
Arbeitspapier
14
Lehrbuch
11
Einführung
10
Collection of articles of several authors
9
Comic
9
Hochschulschrift
9
Sammelwerk
9
Textbook
9
Conference paper
7
Konferenzbeitrag
7
Aufsatzsammlung
5
Dissertation u.a. Prüfungsschriften
5
Thesis
5
Bibliographie
4
Glossar enthalten
4
Glossary included
4
Nachschlagewerk
4
Reference book
4
Wörterbuch
4
Festschrift
3
Fiktionale Darstellung
3
Ratgeber
3
Article
2
Anthologie
1
Biografie
1
Case study
1
Conference Paper
1
Enzyklopädie
1
Fallstudie
1
Guidebook
1
Karikatur
1
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Language
All
English
493
German
169
Undetermined
64
French
6
Spanish
6
Russian
2
Italian
1
Portuguese
1
Chinese
1
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Author
All
Yoon, Hye Jin
16
Gulas, Charles S.
11
Weinberger, Marc G.
11
Yang, Fu
11
Eisend, Martin
9
Schwarz, Gerhard
8
Gkorezis, Panagiotis
7
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
7
McGraw, A. Peter
6
Warren, Caleb
6
Parkinson, C. Northcote
5
Petridou, Eugenia
5
Schwarz, Uta
5
Bauman, Yoram
4
Cruthirds, Kevin W.
4
Friedman, Hershey H.
4
Friedman, Linda Weiser
4
Hoffmann, Stefan
4
Kobel, Sarah
4
Mayer, James
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Zhang, Ying
4
Beck, Hanno
3
Bitterly, T. Bradford
3
Bouwmeester, Onno
3
Béal, Mathieu
3
Grégoire, Yany
3
Han, Jeong Yeob
3
Hatzithomas, Leonidas
3
Härtel, Charmine E. J.
3
Kim, Hanyoung
3
Kim, Tae-Yeol
3
Klein, Grady
3
Kumar, Piyush
3
Lancaster, Osbert
3
Lee, Deog-Ro
3
Lopp, Michael
3
N, senthilkumar
3
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Institution
All
Springer Fachmedien Wiesbaden
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Wiley-VCH
2
Asociación Equipo Maíz
1
Books on Demand GmbH <Norderstedt>
1
Department of Economics, McMaster University
1
Deutsche Bundesbank
1
Frankfurter Allgemeine Buch
1
Hoffmann und Campe Verlag
1
International Institute of Social History
1
Juventa Verlag
1
Leveraged Sell-Out LLC <New York, NY>
1
Piper Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schwarzkopf & Schwarzkopf Media GmbH
1
TALIDE e.V.
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Tredition GmbH <Hamburg>
1
UNIVERSIDAD DEL VALLE - CIDSE
1
Universität Mannheim / Institut für Marketing
1
Vandenhoeck & Ruprecht
1
Verlag 3.0 Zsolt Majsai
1
Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen
1
Zentrum
1
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Published in...
All
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
10
SpringerLink / Bücher
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
8
Journal of business and psychology
7
Leadership & organization development journal
7
Journal of managerial psychology
6
Infocomics
5
International journal of hospitality management
5
Journal of current issues and research in advertising : JCIRA
5
Personnel review
5
Psychology & marketing
5
Frankfurter Allgemeine Buch
4
Journal of interactive marketing
4
Journal of marketing communications
4
Organization : the critical journal of organization, theory and society
4
Academy of Management journal : AMJ
3
Health marketing quarterly
3
Journal of Happiness Studies
3
Journal of business ethics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Journal of management & organization : JMO
3
Journal of retailing and consumer services
3
Leadership & Organization Development Journal
3
Litzelstetter Libellen
3
MPRA Paper
3
Marketing intelligence & planning
3
Tourism management : research, policies, practice
3
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Australian journal of management
2
Contribuciones a las Ciencias Sociales
2
Department of Economics working paper
2
European journal of marketing : EJM
2
Fischer
2
Forschungsgruppe Konsum und Verhalten
2
Handbook of developments in consumer behaviour
2
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Source
All
ECONIS (ZBW)
628
USB Cologne (EcoSocSci)
63
Other ZBW resources
24
RePEc
17
EconStor
4
BASE
1
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631
Sozialökonomische Weisheiten : "alternative" Festschrift zum 60. Geburtstag von Reinhard Schultz
Wagner, Dieter
(
ed.
);
Schultz, Reinhard
(
honouree
)
-
1992
Persistent link: https://www.econbiz.de/10000024084
Saved in:
632
Betriebswirtschaftslehre humoris causa
Eichhorn, Peter
(
ed.
)
-
1992
-
2., erstaunlich erw. Aufl
Persistent link: https://www.econbiz.de/10000838319
Saved in:
633
Internalising the externalities of homoeconometricus : turning silicon astrologers into Popperian bookmakers
Leeson, Robert
-
1992
Persistent link: https://www.econbiz.de/10000852720
Saved in:
634
Spoken in jest
Bennett, Gillian
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10004126277
Saved in:
635
The lighter side of the dismal science : the
humor
of economics
Ray, Margaret A.
- In:
The social science journal
28
(
1991
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10001105561
Saved in:
636
Nouvele économie politique à l'usage des cyniques : vive les riches!
Gombeaud, Jean-Louis
-
1991
Persistent link: https://www.econbiz.de/10000821905
Saved in:
637
Nichts zu lachen? : des Wohlstands süss-saure Gemütslage
Müller-Vogg, Hugo
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10004082137
Saved in:
638
Consumer response to
humor
in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Saved in:
639
Marketing zum Schmunzeln und zum Stirnerunzeln : eine Marketingperspektive für Insider; gewidmet Professor Dr. Hans Raffée
Raffée, Hans
(
honouree
)
-
1989
-
1., teilw. durchges., dann nochmals völlig umgearb. u. trotzdem verbesserungswürdige 2. Aufl.
Persistent link: https://www.econbiz.de/10013416658
Saved in:
640
De statu corruptionis : entscheidungslogische Einübungen in die höhere Amoralität
Lehner, Hansjörg
-
1989
-
5. Aufl.
Persistent link: https://www.econbiz.de/10013439784
Saved in:
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