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Search: subject:"Hyper-personalization"
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Artificial intelligence
5
Hyper-personalization
3
Künstliche Intelligenz
3
Artificial intelligence platforms
2
Blockchain systems
2
Consumer behaviour
2
Digital platform
2
Digital platforms
2
Digitale Plattform
2
Digitalisierung
2
Digitization
2
Hyper-personalized services
2
Konsumentenverhalten
2
Mass hyper-personalization
2
Mass services
2
Mass servitization
2
Meta-organizations
2
Metahuman systems
2
Operations
2
Productivity
2
Professional services
2
Service productivity
2
Service shops
2
hyper-personalization
2
Arbeitskräfte
1
Automation
1
Automatisierung
1
Blockchain
1
Bundling strategy
1
Business model
1
Computer vision
1
Computerspiel
1
Consumer goods
1
Consumer goods industry
1
Consumer goods marketing
1
Deep learning
1
Digital coupons
1
Facial recognition
1
Gamification
1
GenAI
1
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1
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English
7
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Mattila, Juri
2
Mucha, Tomasz
2
Seppäläinen, Timo O.
2
Adam, Martin
1
Benlian, Alexander
1
Budhwar, Pawan
1
Campbell, Jeffrey
1
Capatina, Alexandru
1
Contreras Ramirez, Germán
1
Cristea, Dragos Sebastian
1
Klaus, Philipp
1
Majchrzak, Ann
1
Malik, Ashish
1
Micu, Adrian
1
Micu, Angela-Eliza
1
Mohan, Hrishi
1
Munteanu, Dan
1
Nayal, Preeti
1
Pandey, Neeraj
1
Rosenbaum, Mark
1
Sarpe, Daniela Ancuta
1
Shankar, Amit
1
Sharma, Arun
1
Srikanth N R
1
Thies, Ferdinand
1
Wessel, Michael
1
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ETLA Working Papers
1
ETLA working papers
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Human resource management
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
6
EconStor
1
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1
Generative AI and its transformative value for digital platforms
Wessel, Michael
;
Adam, Martin
;
Benlian, Alexander
; …
- In:
Journal of management information systems : JMIS
42
(
2025
)
2
,
pp. 346-369
Persistent link: https://www.econbiz.de/10015533902
Saved in:
2
Beyond AI, blockchain systems, and digital platforms: Digitalization unlocks mass
hyper-personalization
and mass servitization
Seppäläinen, Timo O.
;
Mucha, Tomasz
;
Mattila, Juri
-
2023
. While increasing the value of service offerings, mass
hyper-personalization
and mass servitization also have the potential …
Persistent link: https://www.econbiz.de/10014329407
Saved in:
3
Beyond AI, blockchain systems, and digital platforms : digitalization unlocks mass
hyper-personalization
and mass servitization
Seppäläinen, Timo O.
;
Mucha, Tomasz
;
Mattila, Juri
-
2023
. While increasing the value of service offerings, mass
hyper-personalization
and mass servitization also have the potential …
Persistent link: https://www.econbiz.de/10014286169
Saved in:
4
Employee experience : the missing link for engaging employees : insights from an MNE's AI-based HR ecosystem
Malik, Ashish
;
Budhwar, Pawan
;
Mohan, Hrishi
;
Srikanth N R
- In:
Human resource management
62
(
2023
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014304539
Saved in:
5
Use of gamification and
hyper-personalization
in the coupon industry : does it impact the consumer’s intention to redeem?
Nayal, Preeti
;
Sharma, Arun
;
Pandey, Neeraj
;
Shankar, Amit
- In:
Marketing intelligence & planning
43
(
2025
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10015462900
Saved in:
6
Assessing an on-site customer profiling and
hyper-personalization
system prototype based on a deep learning approach
Micu, Adrian
;
Capatina, Alexandru
;
Cristea, Dragos Sebastian
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013253326
Saved in:
7
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
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