Jin, Chang-Hyun - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 4, pp. 363-379
sponsorship in the International Journal of Sports Marketing & Sponsorship ( IJSMS ). The authors coded 282 articles published in … the IJSMS from 1999 through 2015 using three multidimensional measures. Findings Analyzing research trends in specific … network analysis was used to identify the knowledge structure of sponsorship research in the IJSMS . The study provides …
