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Year of publication
Subject
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Brand image 1,902 Markenimage 1,894 Konsumentenverhalten 1,504 Consumer behaviour 1,503 Brand management 1,362 Markenführung 1,361 Corporate reputation 1,354 Firmenimage 1,352 Brand 894 Markenartikel 883 Anforderungsprofil 859 Occupational profile 858 Reputation 752 Theorie 475 Theory 469 Beziehungsmarketing 430 Relationship marketing 430 Qualifikation 359 Occupational qualification 358 Corporate social responsibility 305 Corporate Social Responsibility 304 Deutschland 251 Social Web 250 Social web 250 Germany 248 Customer satisfaction 212 Kundenzufriedenheit 210 Online-Marketing 197 Advertising effects 194 Werbewirkung 194 Internet marketing 193 Experiment 179 Vertrauen 162 Confidence 160 Brand loyalty 159 Lohnstruktur 158 Wage structure 158 Markentreue 156 Designation of origin 152 Herkunftsbezeichnung 152
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Online availability
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Free 5,165 CC license 481
Type of publication
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Book / Working Paper 3,083 Article 2,074 Other 7 Journal 1
Type of publication (narrower categories)
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Article in journal 1,536 Aufsatz in Zeitschrift 1,536 Graue Literatur 938 Non-commercial literature 938 Working Paper 931 Arbeitspapier 805 Article 148 Hochschulschrift 101 Thesis 79 Conference paper 25 Konferenzbeitrag 25 Aufsatz im Buch 21 Book section 21 research-article 16 Conference Paper 15 Collection of articles of several authors 12 Collection of articles written by one author 12 Sammelwerk 12 Sammlung 12 Aufsatzsammlung 10 Case study 8 Fallstudie 8 Konferenzschrift 8 Forschungsbericht 7 Amtsdruckschrift 5 Congress Report 5 Government document 5 Amtliche Publikation 4 Advisory report 3 Conference proceedings 3 Gutachten 3 Research Report 2 Statistics 2 Statistik 2 Bibliografie enthalten 1 Bibliography included 1 Book Part 1 Dissertation u.a. Prüfungsschriften 1 Guidebook 1 Interview 1
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Language
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English 4,456 Undetermined 410 German 237 French 18 Spanish 11 Romanian 8 Lithuanian 7 Portuguese 5 Indonesian 3 Dutch 3 Russian 3 Bulgarian 2 Hungarian 2 Italian 1 Polish 1
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Author
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Burmann, Christoph 37 Autor, David H. 24 Usman, Osly 21 Dimaki, Katerina 20 Friedrichsen, Jana 19 Villeval, Marie Claire 15 Siddiqui, Danish Ahmed 12 Regner, Tobias 11 Sadun, Raffaella 11 Acemoglu, Daron 10 Clawson, James G. 10 Hansen, Stephen 10 Khamitov, Mansur 10 Peitz, Martin 10 Rossolatos, George 10 Angelis, Vasilis 9 Bénabou, Roland 9 Dupuy, Arnaud 9 Engelmann, Dirk 9 Kapteyn, Arie 9 Konecnik Ruzzier, Maja 9 Nafziger, Julia 9 Ordoñez, Guillermo 9 Sutter, Matthias 9 Tirole, Jean 9 Villeval, Marie-Claire 9 Angelis-Dimakis, Athanasios 8 Gibbs, Michael 8 Hakenes, Hendrik 8 Huck, Steffen 8 Koch, Alexander K. 8 Lewandowski, Piotr 8 Luca, Michael 8 Petrishcheva, Vasilisa 8 Phau, Ian 8 Riener, Gerhard 8 STĂNCIOIU, Aurelia-Felicia 8 Schnedler, Wendelin 8 Sousa, Bruno 8 Spagnolo, Giancarlo 8
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Institution
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National Bureau of Economic Research 58 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 23 HAL 16 Institute for the Study of Labor (IZA) 10 Institut für Wirtschafts- und Sozialstatistik, Universität Dortmund 6 ToKnowPress 5 Dipartimento di Scienze Economiche, Facoltà di Economia 4 European Foundation for the Improvement of Living and Working Conditions 4 Forschungsinstitut zur Zukunft der Arbeit 4 Groupe d'Analyse et de Théorie Économique Lyon St-Étienne (GATE Lyon St-Étienne), Faculté de Sciences Économiques et de Gestion 4 Institute for Transportation Studies (ITS), University of California-Berkeley 4 Keleti Károly Gazdasági Kar, Óbudai Egyetem 4 Université Paris-Dauphine (Paris IX) 4 Zentrum für Europäische Wirtschaftsforschung 4 Arbeitsmarktservice Österreich 3 Centro de Investigação sobre Espaços e Organizações (CIEO), Faculdade de Economia 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 3 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 3 European Commission / Joint Research Centre 3 European Investment Bank 3 Europäische Kommission / Gemeinsame Forschungsstelle 3 Fachhochschule Reutlingen / European School of Business 3 Fondazione ENI Enrico Mattei (FEEM) 3 ISM University of Management and Economics 3 International Institute of Social and Economic Sciences 3 Nationalekonomiska institutionen, Handelshögskolan 3 University of Rijeka, Faculty of Tourism and Hospitality Management 3 Weltwirtschaftsforum 3 Agricultural and Applied Economics Association - AAEA 2 Akademie für Führungskräfte der Wirtschaft 2 Akademie für Politik und Zeitgeschehen 2 CESifo 2 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 2 Centre for Economic Performance, LSE 2 Deloitte-Mittelstandsinstitut <Bamberg> 2 Deutsche Gesellschaft für Personalführung 2 Deutschland / Bundesministerium für Arbeit und Soziales 2 Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA) 2 Economics Research, World Bank Group 2 Eric Cuvillier <Firma> 2
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Published in...
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Discussion paper series / IZA 110 Cogent business & management 93 NBER working paper series 60 NBER Working Paper 54 IZA Discussion Paper 48 European research studies 42 Administrative Sciences : open access journal 38 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 35 Journal of Asian finance, economics and business : JAFEB 33 IZA Discussion Papers 31 CESifo working papers 28 Pakistan journal of commerce and social sciences 28 Working paper / National Bureau of Economic Research, Inc. 28 Journal of retailing and consumer services 26 Discussion paper 25 Cogent Business & Management 24 Journal of business research : JBR 24 Psychology & marketing 23 MPRA Paper 22 Journal of open innovation : technology, market, and complexity 20 Working paper 18 Working paper series 18 CESifo Working Paper 17 The journal of brand management : an international journal 17 Marketing i menedžment innovacij : m&mi 16 South African journal of business management 16 Theoretical and Applied Economics 16 European journal of management and business economics : EJM&BE 15 Future Business Journal 15 Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas 15 European research on management and business economics 14 The journal of product & brand management 14 Darden Case 12 Global business and finance review 12 Post-Print / HAL 12 Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau" 12 Working papers / Harvard Business School, Division of Research 12 CESifo Working Paper Series 11 Enlightening tourism : ET ; a pathmaking journal 11 International journal of consumer studies 11
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Source
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ECONIS (ZBW) 4,292 RePEc 483 EconStor 293 BASE 75 Other ZBW resources 17 USB Cologne (business full texts) 3 USB Cologne (EcoSocSci) 2
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Showing 1 - 10 of 5,165
Cover Image
Customer evangelists : elevating hospitality through digital competence, brand image, and corporate social responsibility
Mansoor, Mahnaz; Paul, Justin; Khan, Tariq Iqbal; Abu … - 2025
Persistent link: https://www.econbiz.de/10015374927
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Corporate social responsibility's influence on brand image in the automotive sector : the corporate reputation and product quality role$dMohsen Brahmi, Zahid Hussain, Muhammad Ussa...
Brahmi, Mohsen; Hussain, Zahid; Majeed, Muhammad Ussama; … - 2025
This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the … and brand image (BI). Utilizing a sample of 243 clients from the Pakistani automotive sector, data were collected through … perceived CSR positively influences brand image, with both company reputation and product quality acting as significant …
Persistent link: https://www.econbiz.de/10015406455
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Progress on image analytics : implications for tourism and hospitality research
Zhan, Lingxue; Cheng, Mingming; Zhu, Jingjie - In: Tourism management : research, policies, practice 100 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014457495
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Donation type effects in corporate giving : a moderated dual mediation model
Saha, Sajeeb; Pappu, Ravi; Ranjan, Kumar Rakesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399285
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How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?
Wang, Dan; Shen, Ching-Cheng; Loverio, Jennifer Pasion - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
influences destination image, e-trust affects destination image. Originality/value This study presents a novel theoretical … framework linking service convenience and impulse buying, and challenging previous research on destination image and impulse …
Persistent link: https://www.econbiz.de/10015358642
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Bibliometric analysis of key variables in tourism : destination, competitiveness, image, quality, and tourist satisfaction (2000–2023)
Pereira, José Marques; Almeida, Paulo; Almeida, … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-22
variables (tourism destination, competitiveness, image, quality, and satisfaction) and five indicators (author, year, country … findings demonstrate that the five variables under examination are inherently interrelated. The image of the destination is of …
Persistent link: https://www.econbiz.de/10015337343
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The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina
Zarkada, Anna K.; Kashif, Muhammad; Zainab - 2025
Persistent link: https://www.econbiz.de/10015330328
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Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10015373810
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Destination image and brand value as predictors of tourist behavior : happiness as a mediating link
Jimenez-García, Deyber; Heredia, Ovet Espinoza; … - 2025
economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination …
Persistent link: https://www.econbiz.de/10015406621
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Sustainable tourism marketing through destination image : an AHP approach for UNESCO creative cities in gastronomy$dthe case of Popayán, Colombia
Oliveira Moreira, Pablo Henrique de; Fraga, Carla; … - 2025
the Sustainable Development Goals (SDGs), it is pertinent to understand how founding cities manage and project their image … image within the UNESCO Creative Cities Network (UCCN), guided by sustainable tourism marketing principles. Methodologically … sources and the application of the adapted Analytic Hierarchy Process Image-UNESCO Creative City Gastronomy (AHPI-UCCG) model …
Persistent link: https://www.econbiz.de/10015406487
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