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~person:"Crespo-Almendros, Esmeralda"
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IMC
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Crespo-Almendros, Esmeralda
Kitchen, Philip J.
7
Butkouskaya, Vera
6
Porcu, Lucia
6
Barrio-García, Salvador del
5
Šerić, Maja
5
Llonch-Andreu, Joan
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Alarcón-del-Amo, María-del-Carmen
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Alevizou, Panayiota J.
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Luxton, Sandra
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Alcántara-Pilar, Juan Miguel
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Arabsalehi, Mehdi
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Gil Saura, Irene
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Hamavandi, Mahnoosh
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Henninger, Claudia Elisabeth
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Kazakov, Sergey
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Mikulić, Josip
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Oyner, Olga
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Ozretić-Došen, Đurđana
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Panigyrakis, George
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Šeric, Maja
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International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
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ECONIS (ZBW)
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
2
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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