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~subject:"Kommunikation"
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Kommunikation
Marketing management
42
Marketingmanagement
41
IMC
39
Marketing
12
Beziehungsmarketing
11
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11
Communication
11
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11
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Integrated marketing communications (IMC)
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Advertising effects
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Brand image
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Integrated marketing communications
5
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integrated marketing communication
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4
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Unternehmenserfolg
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3
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Integrated marketing communication
3
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Barrio-García, Salvador del
3
Porcu, Lucia
3
Kitchen, Philip J.
2
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1
Alevizou, Panayiota J.
1
Argila Irurita, Ana Maria
1
Baack, D. W.
1
Bruhn, Manfred
1
Burgmann, Inga
1
Crespo-Almendros, Esmeralda
1
Dessel, M. M. van
1
Gil Saura, Irene
1
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1
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1
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1
Muñoz-Leiva, Francisco
1
Ozretić-Došen, Đurđana
1
Patti, C. H.
1
Schnebelen, Stefanie
1
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1
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1
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European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of contemporary hospitality management
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ECONIS (ZBW)
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1
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
2
Communicating sustainability practices and values : a case study approach of a micro-organisation in the UK
Alevizou, Panayiota J.
;
Henninger, Claudia E.
;
Spinks, Chloe
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011994943
Saved in:
3
IMC
in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
4
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
5
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
6
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
7
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide
IMC
scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
8
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
9
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
10
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
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