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adhocracy culture
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Alcántara-Pilar, Juan Miguel
1
Argila Irurita, Ana Maria
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Barrio-García, Salvador del
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Crespo-Almendros, Esmeralda
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Girotto, Michele
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Porcu, Lucia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing management : MM
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ECONIS (ZBW)
3
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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
2
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
3
Towards an enhanced understanding of the behavioural phenomenon of multiple media use
Robinson, Helen R.
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 699-718
Persistent link: https://www.econbiz.de/10011746374
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