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Search: subject:"IMP Interaction Model"
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21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
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