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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
249
Marketingmanagement
249
Business-to-business marketing
90
B-to-B-Marketing
89
Lieferantenmanagement
69
Supplier relationship management
69
Beziehungsmarketing
51
Marketing
51
Relationship marketing
51
Firm performance
47
Unternehmenserfolg
46
Innovation
45
Strategic management
28
Strategisches Management
28
Market orientation
24
Innovation management
22
Innovationsmanagement
22
Resource-based view
22
Ressourcenorientierter Ansatz
22
New product development
20
Produktentwicklung
20
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
16
Consumer behaviour
16
Customer value
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Konsumentenverhalten
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Kundenwert
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Markenführung
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Selling
16
Verkauf
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Salespeople
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Competitive advantage
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KMU
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USA
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3
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261
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264
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264
Collection of articles of several authors
4
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4
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English
264
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Eggert, Andreas
5
Parvinen, Petri
5
Agnihotri, Raj
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
4
O'Cass, Aron
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Haas, Alexander
3
Jaakkola, Elina
3
Kjellberg, Hans
3
Lie, Po-Chien
3
Mero, Joel
3
Mu, Jifeng
3
Ngo, Liem Viet
3
Pardo, Catherine
3
Paswan, Audhesh
3
Pei, Zhi
3
Slater, Stanley F.
3
Auh, Seigyoung
2
Beverland, Michael B.
2
Cadogan, John W.
2
Calantone, Roger J.
2
Chen, Annie Huiling
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Duan, Yanqing
2
Dwivedi, Yogesh Kumar
2
Eng, Teck Yong
2
Ewing, Michael
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
339
SpringerLink / Bücher
212
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Journal of retailing and consumer services
80
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
42
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ECONIS (ZBW)
264
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264
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
4
Blockchain
implementation
for circular supply chain management : evaluating critical success factors
Huang, Lufei
;
Zhen, Lu
;
Wang, Junbin
;
Zhang, Xing
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 451-464
Persistent link: https://www.econbiz.de/10013259123
Saved in:
5
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
6
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
7
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
8
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
9
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
10
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
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