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~isPartOf:"Journal of marketing research : JMR"
~person:"Botner, Keith A."
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Botner, Keith A.
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What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Botner, Keith A.
;
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10010526409
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