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~isPartOf:"Journal of marketing research : JMR"
~person:"Geyskens, Inge"
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Journal of marketing research : JMR
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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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