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~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Case study"
~subject:"Marketingmanagement"
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Journal of marketing research : JMR
Building corporate identity, image and reputation in the digital era
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Case studies on MNCs in India
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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Journal of marketing management : MM
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Market orientation : transforming food and agribusiness around the customer
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Marketing intelligence & planning
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Always learning
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Cases on innovations in educational marketing : transnational and technological strategies
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Journal of marketing communications
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wi - Wirtschaft
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Harvard-Business-Manager : das Wissen der Besten
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International journal of technology marketing : IJTMkt
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of targeting, measurement and analysis for marketing
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The marketing review
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Berichte aus der Betriebswirtschaft
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Cases on branding strategies and product development : successes and pitfalls
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Corporate communications : an international journal
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Handbook of Islamic marketing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of wine business research : IJWBR
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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MNCs in India : issues and challenges
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Management decision : MD
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Meffert-Marketing-Edition
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer eBook Collection
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Strategic market creation : a new perspective on marketing and innovation management
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When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
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