"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

The natural resources of most developing countries are under increasing stress, and many nations are increasingly concerned about achieving environmental sustainability through efficient use of land and water resources. As population is escalating very fast and consumer demand for high value...

L'une des problématiques des entreprises investissant dans les campagnes marketing sur les réseaux sociaux numériques est de déterminer une population cible qui a une capacité de diffusion et de médiatisation identifiable. Le concept de leader d'opinion semble de prime abord répondre aux...

Following the demands of contemporary economy, public administration gradually adopts the applications of information and communications technology. This paper deals with the policy concerning the development of electronic governance (eG) applications and how their use is affected by and...

The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the...

The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the...

Following the demands of contemporary economy, public administration gradually adopts the applications of information and communications technology. This paper deals with the policy concerning the development of electronic governance (eG) applications and how their use is affected by and...

This study examined the use of ICT facilities in Nigerian primary schools and its implications in enhancing the future of the Nigerian child. The study was conducted through survey drawn from 700 primary schools in Rivers State, Nigeria. It comprised 430 public and 270 private primary schools in...

The European Group on Ethics in Science and New Technologies (EGE) is preparing an opinion on the ethical aspects of information and communication technologies. As part of its preparatory work, the EGE held an open round-table debate on the issues raised by ICT. The round table was organised by...