Claims that effective price communication for services requires understanding variables that mediate the effects of price and the cognitive systems consumers use to process price information. Presents a model which indicates that involvement and source credibility mediate the effects of price....

The designers of decision support systems lack theoretically based principles for designing graphical interfaces. The purpose of the reported research is to take a step toward developing such principles for graphical information presentation formats. Specifically, this paper presents an...

Certainty equivalence (CE) and probability equivalence (PE) methods are the two most frequently used procedures for constructing von Neumann-Morgenstern utility functions. In this paper, we compare these methods experimentally, using a two-stage within-subject design. By asking subjects first...

The strategic decision making process is conceptualized to occur in seven phases. A computer simulation model based on these steps has been developed which integrates the processes of organizational perception of key environmental factors, strategy formulation by the organization, and execution...