EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"INTEGRATED MARKETING COMMUNICATIONS"
Narrow search

Narrow search

Year of publication
Subject
All
Integrated marketing communications 74 Marketing management 69 Marketingmanagement 68 integrated marketing communications 43 Brand management 27 Markenführung 25 Internet marketing 23 Online-Marketing 23 Consumer behaviour 20 Social Web 20 Konsumentenverhalten 19 Social web 19 Beziehungsmarketing 18 Brand image 18 Marketing 18 Relationship marketing 18 Advertising 16 Communication 16 Markenimage 15 Public relations 15 Kommunikation 14 Öffentlichkeitsarbeit 12 Werbung 10 IMC 9 Social media 9 Advertising effects 8 Corporate communications 8 Integrated marketing communications (IMC) 8 Werbewirkung 8 INTEGRATED MARKETING COMMUNICATIONS 7 Brand 6 Croatia 6 Integrated Marketing Communications 6 social media 6 ИНТЕГРИРОВАННЫЕ МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ 6 Bibliometrics 5 Bibliometrie 5 Brands 5 Internal communication 5 Interne Kommunikation 5
more ... less ...
Online availability
All
Undetermined 89 Free 31 CC license 2
Type of publication
All
Article 138 Book / Working Paper 5
Type of publication (narrower categories)
All
Article in journal 66 Aufsatz in Zeitschrift 66 research-article 24 conceptual-paper 8 Article 3 case-report 3 review-article 3 viewpoint 3 Aufsatz im Buch 2 Book section 2 review 2 Aufsatzsammlung 1 Conference paper 1 Konferenzbeitrag 1 Thesis 1
more ... less ...
Language
All
English 118 Undetermined 20 Romanian 2 Lithuanian 1 Spanish 1 Serbian 1
Author
All
Šerić, Maja 9 Gil Saura, Irene 6 Kitchen, Philip J. 5 Alevizou, Panayiota J. 3 Eagle, Lynne 3 Foroudi, Pantea 3 Laurie, Sally 3 Maplestone, Vanya Louise 3 Mortimer, Kathleen 3 Schultz, Don E. 3 Torp, Simon 3 Šeric, Maja 3 Anabila, Peter 2 Barger, Victor A. 2 Barrio-García, Salvador del 2 Blazheska, Daliborka 2 Bruhn, Manfred 2 Bulmer, Sandy 2 Casidy, Riza 2 Ceylan, Aylin 2 Chakravorty, Devarpan 2 Chipp, Kerry Fiona 2 Cronin, John 2 Delgado‐Ballester, Elena 2 Dinnie, Keith 2 Driesener, Carl Barrie 2 Gramatnikovski, Sashko 2 Hampel, Stefan 2 Henninger, Claudia Elisabeth 2 Hoffjann, Olaf 2 Kelly, Louise 2 Kerr, Gayle 2 Kim, Jae-Eun 2 Kim, Jungkeun 2 Klimoska, Angela Milenkovska 2 Lepkowska-White, Elzbieta 2 Marshall, Roger 2 Melewar, T. C. 2 Mikulić, Josip 2 Milenkovska Klimoska, Angela 2
more ... less ...
Institution
All
ISM University of Management and Economics 1 International Institute of Social and Economic Sciences 1
Published in...
All
European Journal of Marketing 15 European journal of marketing : EJM 10 Journal of marketing communications 9 Marketing Intelligence & Planning 5 Corporate Communications: An International Journal 3 Corporate communications : an international journal 3 Journal of Communication Management 3 Journal of Research in Interactive Marketing 3 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 3 Проблемы современной экономики 3 Business horizons 2 International journal of advertising : the quarterly review of marketing communications 2 Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 2 Journal of Social Marketing 2 Journal of global marketing 2 Journal of marketing education : JME 2 Megatrend revija 2 Revista de Marketing Online (Journal of Online Marketing) 2 Tržište/Market 2 UTMS Journal of Economics 2 UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe 2 Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 1 Anadolu University Journal of Social Sciences 1 Annals of marketing-mba 1 Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike 1 Business Inform 1 Business Strategy Series 1 Competitiveness Review: An International Business Journal 1 Economic analysis : EA 1 Education, Business and Society: Contemporary Middle Eastern Issues 1 EuroMed Journal of Business 1 European Integration Process in Western Balkan Countries 1 Explorations in critical studies of advertising 1 Global business review 1 International Journal of Contemporary Hospitality Management 1 International Journal of Customer Relationship Marketing and Management (IJCRMM) 1 International Journal of Pharmaceutical and Healthcare Marketing 1 International Journal of Wine Marketing 1 International journal of business and globalisation : IJBG 1 International journal of business competition and growth : IJBCG 1
more ... less ...
Source
All
ECONIS (ZBW) 71 Other ZBW resources 44 RePEc 21 BASE 4 EconStor 3
Showing 1 - 10 of 143
Cover Image
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
Cover Image
The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand
Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 74-86
This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...
Persistent link: https://www.econbiz.de/10014465740
Saved in:
Cover Image
The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brand
Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 74-86
This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...
Persistent link: https://www.econbiz.de/10014328052
Saved in:
Cover Image
The dark side of brand-based online communities : the role of culture
Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
Cover Image
Rethinking Retail : A Marketer's Guide to Decoding Consumer Preference through Data Analytics
Block, Martin; Mulhern, Frank; DeGaris, Larry; Schultz, … - 2025 - 2nd ed. 2025.
Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University …-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the …-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as …
Persistent link: https://www.econbiz.de/10015408955
Saved in:
Cover Image
Avoiding digital marketing analytics myopia : revisiting the customer decision journey as a strategic marketing framework
Vollrath, Matthew D.; Villegas, Salvador G. - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 106-113
Persistent link: https://www.econbiz.de/10013258515
Saved in:
Cover Image
Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf - In: Corporate communications : an international journal 29 (2024) 2, pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
Cover Image
Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja; Vernuccio, Maria; Pastore, Alberto - In: Corporate communications : an international journal 29 (2024) 2, pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
Cover Image
Marketing in a Transition Economy : New Realities, Challenges, and Prospects
Hossain, Muhammad Ismail; Akter, Nasrin; Muzareba, … - 2024
management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in …
Persistent link: https://www.econbiz.de/10014577563
Saved in:
Cover Image
The impact of integrated marketing communication on customer behavior
Blazheska, Daliborka; Ristovska, Natasha; Klimoska, … - In: UTMS Journal of Economics 12 (2021) 1, pp. 40-50
The application of integrated marketing communications has become an imperative nowadays. Companies try to impose … themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the … promotional mix it will use before delivering adequate messages to its customers. In fact, integrated marketing communications are …
Persistent link: https://www.econbiz.de/10014465744
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...