Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University …-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the …-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as …

management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in …

The application of integrated marketing communications has become an imperative nowadays. Companies try to impose … themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the … promotional mix it will use before delivering adequate messages to its customers. In fact, integrated marketing communications are …