Osterlund, Daniel; Wikstrom, Solveig; Yakhlef, Ali - In: International Journal of Financial Services Management 1 (2005) 1, pp. 26-40
Developing a channel integration strategy has become a central concern for researchers and practitioners alike. Such … strategy. Implications of this organisational approach to channel integration strategy are briefly discussed. …, integrative mechanisms we draw on case study material derived from a retail bank's implementation of a channel integration …