Stand und Perspektiven der Eventforschung - Eine Einführung -- Perspektiven des Eventmarketing als Instrument integrierter Markenkommunikation -- Sponsoring und Eventmarketing - Zwei Kommunikationsinstrumente ergänzen sich? -- The Dark Side of Sponsoring and Ambushing Mega Sports Events: Is...

This chapter addresses the behavioral problems and conflicts observed in multidisciplinary university commercialization teams. We examined 59 commercialization projects at one U.S. university, supplemented by a similar number of projects at other universities in the United States and Europe. We...

Economic growth and development is a complicated process that falls into the domain of many disciplines in social sciences and humanities. It is natural then to study fundamental aspects of economic growth synthesizing research in relevant fields. In this short paper, we argue that this has...

Three books studying European immigration from the perspectives of economics, political science and sociology reach different conclusions on some key aspects of this policy. I suggest three avenues for future research. First, there is a need to develop institutionally richer political economy...