To what extent can Art. 5(2) of the Digital Markets Act (DMA) limit effectively the data combination abilities of gatekeepers? Gatekeepers are able to achieve significant data advantages by collecting and combining personal data from various sources. Looking at the example of Meta, it can use...

The research presented in this paper aims to determine to what extent hotels in Serbia use social media components on their websites. A total of 378 hotel websites in the Republic of Serbia were analysed. For each analysed hotel, the following attributes were observed: region, category, type,...

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

This paper investigates the image of telecommunication companies, discusses theoretical aspects, and, using quantitative and qualitative content analysis, examines the image created by specific companies - "Telia", "Tele2", and "Bitė" - in the most popular Lithuanian online portals. This paper...