Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction … to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with … approach there is potential for successful use of the Internet by business.  …

Defines intranet, outlining the differences between the Internet and an intranet. Examines the benefits an intranet can …

rapid commercialization of the Internet calls into question many of the fundamental tenets on which most international … marketing research and teaching is based, especially the incremental, evolutionary school of internationalization. The Internet … initiative to improve our understanding of Internet‐enabled international marketing, especially the extent to which the “Net …

Web was completed and respondents’ perceptions of the contributions of Internet use to their firms’ export marketing …

Advertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes … analysed through conjoint analysis. The findings indicate that consumer attitudes towards Internet advertising differ from many …

Examines US consumers’ reactions to 20 domestic and international Internet sites marketing specialty food products … the Internet should expect to have online consumers apply a more stringent standard of site design and quality. However …

Internet use among small businesses has recently become a popular topic for researchers in the fields of marketing … for small businesses to learn from the experiences of early adopters of the Internet. Presents the results of a case study … research involving 23 Australian small businesses which were early adopters of the Internet ‐ and which are still users. Finds …

Explores the emergence of market‐making as a viable business model on the Internet. Exploratory field research suggests …

, and highlights features of the Internet which could prove essential for marketing managers and academic researchers … programs, and concludes that the Internet has much to offer, particularly for global companies.  …