Supply Chain Analytics (SCA) has emerged as a critical factor in determining the success of electronic commerce (E-commerce) companies. This review investigates the significant impact that SCA has had on the advertising landscape in the e-commerce industry. This article examines the complex...

Recently, e-commerce platforms have gained significant attention in the media. As the number of customers using these platforms continues to grow, they face challenges such as limited support, making it increasingly difficult for customers to find answers to their inquiries, leading to a high...