Manuscript type: Research Article. Research Aims: This study aims to analyze Shopee Indonesia's email marketing strategies across different product categories and understand how messaging, design, and promotional approaches are tailored to each category. Design/methodology/approach: The research...

The aim of the study is to investigate the implementation of digital marketing tools for the promotion of farmhouses in rural areas. Based on a case study of a small, rural and remote Italian region, the study assesses the quality of websites and social media and the level of digitalization...

In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...

Online ratings play an important role in many markets. However, how fast they can reveal seller types remains unclear. To study this question, we propose a new model in which a buyer learns about the seller’s type from previous ratings and her own experience and rates the seller if she learns...

This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...