Search Results - subject:"INTERNET"

Consumer reactions to the use of sex appeals in influencer vs brand social media marketing

Hosen, Nurul; Demsar, Vlad; Ferraro, Carla; Wheeler, … - In: Journal of business research : JBR 199 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015446602

Measuring social media customer engagement with brands based on information entropy : an application case of luxury brand

Xiao, Siwei; Chen, Xiaoyu - In: The journal of brand management : an international journal 32 (2025) 3, pp. 184-202

Persistent link: https://www.econbiz.de/10015446718

Peer dynamics in digital marketing : how product type shapes the path to purchase among Gen Z consumers

Theocharis, Dimitrios - In: Businesses 5 (2025) 3, pp. 1-26

This study addresses the growing importance of peer influence in digital marketing by examining how various forms of social interaction affect Generation Z's purchase intentions, particularly in relation to newly launched technological products. As digital natives, Gen Z consumers navigate...

Persistent link: https://www.econbiz.de/10015506399

Dynamics of pre-release consumer buzz : driving communication, search, and participation for market performance

Schreiner, Thomas; Mandler, Timo; Heerde, Harald J. van; … - In: Journal of the Academy of Marketing Science 53 (2025) 5, pp. 1261-1281

Persistent link: https://www.econbiz.de/10015509049

Research on the impact of social media advertisement placement on enterprises' economic benefits

Liu, Rong; Duan, Na; Liu, Jingyi - In: International review of economics & finance : IREF 102 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015466469

From .com to .gov: the internet's inevitable nationalist turn

Payande, Imad; Charkameh, Hadyeh - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-8

This essay examines Iran's most extensive internet disruption since 2022, imposed during the June 2025 conflict with … places like Ukraine, the essay reframes shutdowns as contested acts of defense in a securitised internet. It explores how the … moments, ideals like internet freedom survive only if continuously defended and reinvented, even when survival demands …

Persistent link: https://www.econbiz.de/10015467369

Facebook, the EU and Russia's war : challenges of moderating authoritarian news

Kling, Julia; Poliakoff, Serge - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-38

Social networking sites are becoming an increasingly important channel for the transnational transmission of information. However, their role as intermediaries of autocratically controlled information environments reaching audiences outside the autocratic country's borders has not been...

Persistent link: https://www.econbiz.de/10015467632

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57

trace branding performance across five technological eras (pre-Internet and brochure era: to mid-1990s; Web 1.0: 1995 …

Persistent link: https://www.econbiz.de/10015468141

When AI meets influencers: role of AI-powered instagram influencers driving consumers' purchase intentions : an integration of SMIV & SOR framework

Dhiman, Rohit; Bhati, Narender Singh - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-11

Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...

Persistent link: https://www.econbiz.de/10015471454

Online fundraising for nonprofit organizations via social media marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: Journal of philanthropy 30 (2025) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10015453332