Search Results - subject:"INTERNET"

Online connections : designing virtual seminars for academic knowledge transfer

Hardy, Anne; Young, Tamara - In: Tourism and hospitality research : THR 25 (2025) 3, pp. 349-361

Persistent link: https://www.econbiz.de/10015419758

Digital brand equity : the concept, antecedents, measurement, and future development

France, Stephen L.; Davčik, Nebojša; Kazandjian, Brett J. - In: Journal of business research : JBR 192 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015422233

Leveraging livestreaming to enrich influencer marketing

Buckley, Oliver; Ashman, Rachel; Haenlein, Michael - In: California management review 67 (2025) 2, pp. 111-140

Persistent link: https://www.econbiz.de/10015422348

Politics in the facebook era. Evidence from the 2016 US presidential elections

Liberini, Federica; Redoano, Michela; Russo, Antonio; … - In: European journal of political economy 87 (2025), pp. 1-22

Persistent link: https://www.econbiz.de/10015422703

The use of social media in different phases of the new product development process : a systematic literature review

Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126

Persistent link: https://www.econbiz.de/10015141811

Virtual influencers' anthropomorphism, consumer engagement and/or well-being

Barari, Mojtaba; Ross, Mitchell; Moghddam, Hamed Azad - In: Journal of consumer marketing 42 (2025) 5, pp. 673-688

Persistent link: https://www.econbiz.de/10015620211

Geo-social identities make consumers patronize social media influencers : the role of self-congruence

Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata; … - In: Journal of consumer marketing 42 (2025) 7, pp. 1027-1038

Persistent link: https://www.econbiz.de/10015620346

Effects of university's social media presence on students' organizational media use and loyalty

Maring, Nathalie Camille; Gmür, Markus - In: Journal of nonprofit & public sector marketing 37 (2025) 3, pp. 448-479

Persistent link: https://www.econbiz.de/10015624889

Leveraging AI-generated and human-generated content for maximized user engagement in contentpreneurs' innovation and creativity

Stanikzai, M. Eshaq; Mittal, Ella - In: Journal of innovation and entrepreneurship : JIE 14 (2025) 1, pp. 1-28

The rapid expansion of digital content has transformed engagement dynamics. Despite their growing influence, the impacts of AI-generated content (AIGC) and human-generated content (HGC) on user engagement (UE) via contentpreneurs' innovation and creativity remain insufficiently explored....

Persistent link: https://www.econbiz.de/10015626005

The role of sustainable social media content in enhancing customer loyalty in the hospitality industry

Gouda, Reem Mohamed; Halim, Yasser Tawfik - In: Future business journal 11 (2025) 1, pp. 1-26

This study examines how sustainable social media content influences customer loyalty in the hospitality industry, distinguishing between the effects of firm-generated content (FGC) and user-generated content (UGC) across different demographics. Despite the growing significance of social media...

Persistent link: https://www.econbiz.de/10015613998