Search Results - subject:"INTERNET"

Leveraging social media for sustainable fashion : how brand and user-generated content influence Gen Z's purchase intentions

El-Shihy, Dina; Awaad, Sarah - In: Future business journal 11 (2025) 1, pp. 1-13

Purpose This study examines how brand‑generated content (BGC) and user‑generated content (UGC) on TikTok and Instagram shape Gen Z consumers' purchase intentions for sustainable fashion. It also investigates the mediating role of social media engagement (SME) in these relationships....

Persistent link: https://www.econbiz.de/10015614020

Examining the impact of advertising, firm-generated content, and user-generated content on customers' propensity to buy food online

Vasan, Sudharshini; Rao, Akshat Aditya; Gupta, Nimit - In: Future business journal 11 (2025) 1, pp. 1-10

This study examines the impact of advertising, firm-generated content (FGC), and user-generated content (UGC) on the customer's propensity to buy food online. An online survey questionnaire was developed and administered to users of food aggregators. The collected responses were analyzed using...

Persistent link: https://www.econbiz.de/10015614132

Social media marketing research : a bibliometric analysis from Scopus

Shaheen, Heba - In: Future business journal 11 (2025) 1, pp. 1-26

Objective The purpose of this review is to provide a comprehensive bibliometric analysis to enhance understanding of the academic landscape of social media marketing research in the last decade. Methodology A complete keyword search within the Scopus database yielded 18,844 publications linking...

Persistent link: https://www.econbiz.de/10015614388

Social media adoption as a marketing communication tool by non-professional sports clubs : a multiple case study approach

Marthinus, Justin; Duffett, Rodney Graeme; Knott, Brendon - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 14-31

Persistent link: https://www.econbiz.de/10015614899

Toxic content and user engagement on social media : evidence from a field experiment

Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025

Persistent link: https://www.econbiz.de/10015616216

Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media

O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - In: Psychology & marketing 42 (2025) 2, pp. 395-411

Persistent link: https://www.econbiz.de/10015373126

Self-comparing with virtual influencers : effects on followers' wellbeing

Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - In: Psychology & marketing 42 (2025) 3, pp. 780-798

Persistent link: https://www.econbiz.de/10015373257

The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges

Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - In: Psychology & marketing 42 (2025) 4, pp. 1201-1214

Persistent link: https://www.econbiz.de/10015373346

Fulfilled expectations : key to customer loyalty in digital home-sharing platforms

Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - In: International journal of consumer studies 49 (2025) 3, pp. 1-16

Persistent link: https://www.econbiz.de/10015374645

From tweets to trades : a bibliometric and systematic review of social media's influence on cryptocurrency

Sundarasen, Sheela; Saleem, Farida - In: International Journal of Financial Studies : open … 13 (2025) 2, pp. 1-18

The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using...

Persistent link: https://www.econbiz.de/10015435510