Available open access digitally under CC-BY-NC-ND licence. Mobile apps have transformed how we live, work and connect – but at what cost? This book examines the immense power Apple and Google wield over society, arising from their control of app stores as well as mobile operating systems and...

With the growing number of mobile device users and the rise of engaging social media platforms, the mobile advertising industry is evolving rapidly, presenting marketers with new challenges in reaching customers while maintaining positive attitudes toward advertising. In this paper, we...