Part 1: Introduction -- Chapter 1: Introduction to Social Bellwether: Corporate Social Media -- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends -- Chapter 3: Introduction to Corporate Social Media for...

The presence of counterfeiters on online platforms often has detrimental effects on consumers, authentic sellers, and the platforms themselves, highlighting the need for effective anti-counterfeit policies. In addition, consumer purchasing behavior is influenced not only by price and quality but...