Huynh Thi Thuy Giang; Luu, Tien Dung; Huynh Thuy Tien; … - In: Journal of innovation and entrepreneurship : JIE 13 (2024), pp. 1-21
This article aims to investigate the efect of customer empowerment on their engagement on sharing platform in the retailing sector via the mediating role of service innovation and customer trust. This study utilized a quantitative design emphasizing mature theory research. The research sample...