Background: The study aims to examine the role of artificial intelligence-oriented personalisation in customer interaction of social commerce platforms in the developing market, such as Kosovo. Objectives: A quantitative design was used, and 312 active users were sampled, with surveys offered to...

This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary and secondary data, a dataset comprising 3 million...

User-generated content (UGC) has increasingly been recognized as a valuable instrument for organizations aiming to evaluate marketing efficacy and develop a nuanced understanding of their target demographics. UGC influences both the positive sentiment towards a brand and the intention to...

This Note discussess the usefulness of Online Dispute Resolution (“ODR”) systems in pre-insolvency situations. Traditionally used in bilateral contractual disputes, ODR also presents prospects for expanding access to justice in the insolvency field. Micro, Small, and Medium Enterprises...

This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

Social media usage by children and young people is an increasingly controversial topic. The focus is on risks, opportunities, and possible regulations. Politicians from all relevant parties are now open to a social media ban up to a certain age; the Federal Ministry for Family Affairs has set up...