Search Results - subject:"INTERNET ADVERTISING"

INTERNET ADVERTISING STRATEGY THEORETICAL FEATURES

Išoraitė, Margarita - 2022

The article analyzes internet advertising, the peculiarities of internet advertising strategy research, the process of … internet advertising strategy. During the process of internet advertising strategy, the purpose of advertising is determined …, the target audience is selected, the internet advertising strategy is developed, online advertising tools are selected …

Persistent link: https://www.econbiz.de/10013278856

INTERNET ADVERTISING STRATEGY THEORETICAL FEATURES

Išoraitė, Margarita - 2022

Persistent link: https://www.econbiz.de/10015335763

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421

Act your age to engage : field evidence on parent versus brand extension

Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10015192501

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de/10015192980

The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall

Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10015194212

(Not) the right time for social media ads? : exploring the impact of social media detox on attention to the ad

Kopka, Julian Felix; Borgmann, Lennart Wolfgang; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 87-108

Persistent link: https://www.econbiz.de/10015194216

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163

Persistent link: https://www.econbiz.de/10015194218

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207

Persistent link: https://www.econbiz.de/10015194220