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Search: subject:"INTERNET ADVERTISING"
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Subject
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Internet marketing
13,823
Online-Marketing
13,800
Social Web
7,173
Social web
7,173
Konsumentenverhalten
5,579
Consumer behaviour
5,578
Online retailing
2,736
Online-Handel
2,736
Electronic Commerce
2,263
E-commerce
2,171
Werbewirkung
2,116
Advertising effects
2,114
Viral marketing
1,921
Virales Marketing
1,921
Beziehungsmarketing
1,866
Relationship marketing
1,865
Werbung
1,699
Advertising
1,695
Marketingmanagement
1,681
Marketing management
1,674
Brand management
1,595
Markenführung
1,595
Internet
1,304
Social media
954
Marketing
938
social media
920
Markenimage
914
Brand image
913
Brand
832
Markenartikel
827
Website
818
Suchmaschine
775
Search engine
766
Digitalisierung
704
Digitization
682
Customer integration
609
Kundenintegration
609
Soziales Netzwerk
570
Digital platform
533
Digitale Plattform
532
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Undetermined
6,174
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2,917
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306
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Article
9,734
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4,118
Journal
27
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3
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8,239
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8,239
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1,399
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1,399
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597
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597
Arbeitspapier
467
Working Paper
467
Collection of articles of several authors
243
Sammelwerk
243
Aufsatzsammlung
217
Ratgeber
217
Hochschulschrift
216
Guidebook
207
Case study
170
Fallstudie
170
Conference paper
133
Konferenzbeitrag
133
Thesis
101
Lehrbuch
98
Textbook
72
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66
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31
Handbuch
31
Glossar enthalten
28
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28
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25
Sammlung
25
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20
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9
research-article
8
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7
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7
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1,086
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17
French
8
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6
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3
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3
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2
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1
Italian
1
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1
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Author
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Tucker, Catherine
43
Kreutzer, Ralf T.
35
Dwivedi, Yogesh K.
33
Goldfarb, Avi
33
Skiera, Bernd
30
Law, Rob
29
Ghose, Anindya
25
Whinston, Andrew B.
24
Edelman, Benjamin
23
Jerath, Kinshuk
21
Bergemann, Dirk
20
Tan, Yong
20
Stephen, Andrew T.
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Chen, Jianqing
18
Filieri, Raffaele
18
Karjaluoto, Heikki
18
Kollmann, Tobias
18
Martínez-López, Francisco J.
18
Qiu, Liangfei
18
Schultz, Carsten D.
18
Wilbur, Kenneth C.
18
Decarolis, Francesco
17
Fritz, Wolfgang
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pauwels, Koen
17
Rana, Nripendra P.
17
Ratten, Vanessa
17
Sayedi, Amin
17
Schweidel, David A.
17
Smith, Katherine Taken
17
Lambrecht, Anja
16
Pavlou, Paul A.
16
Pelsmacker, Patrick de
16
Ahuja, Vandana
15
Bigné Alcañiz, J. Enrique
15
Hajli, Nick
15
Hollebeek, Linda D.
15
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Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
28
IGI Global
26
Center Data
14
Consumers, Health, Agriculture and Food Executive Agency
14
GFK
14
Information Resources Management Association
14
Wageningen Economic Research
14
OECD
10
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Books on Demand GmbH <Norderstedt>
8
European Commission / Joint Research Centre
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Nomos Verlagsgesellschaft
6
Universität Mannheim
6
Wiley-VCH
6
mitp Verlags GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
5
Campus Verlag
4
Edward Elgar Publishing
4
European Commission / Directorate-General for Communications Networks, Content and Technology
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
European Commission / Directorate-General for the Information Society and Media
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
World Bank
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
European Network and Information Security Agency
2
European Parliament
2
European Parliament / Directorate-General for Internal Policies of the Union
2
European Union Agency for Law Enforcement Cooperation
2
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Published in...
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Journal of business research : JBR
342
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
209
Marketing science
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
122
International journal of advertising : the review of marketing communications
118
Journal of advertising research
109
Journal of marketing communications
99
SpringerLink / Bücher
97
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International journal of electronic marketing and retailing : IJEMR
94
Journal of promotion management : innovations in planning and applied research
89
Information systems research : ISR
87
Electronic commerce research
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of internet commerce
83
Tourism management : research, policies, practice
77
International journal of hospitality management
75
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of management information systems : JMIS
71
Psychology & marketing
70
Business horizons
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
The journal of product & brand management
64
Springer eBook Collection
63
International journal of technology marketing : IJTMkt
62
Marketing intelligence & planning
60
International journal of advertising : the quarterly review of marketing communications
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of business information systems : IJBIS
53
Journal of travel and tourism marketing
53
Cogent business & management
50
Journal of marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Journal of marketing research
45
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Source
All
ECONIS (ZBW)
13,797
USB Cologne (EcoSocSci)
46
RePEc
18
Other ZBW resources
11
BASE
10
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13481
Der digitale Musikmarkt : Erfolgsfaktoren für Onlinemusikdienste
Kouretsidis, Takis
-
2007
Persistent link: https://www.econbiz.de/10003631732
Saved in:
13482
Disclosures exposed : banner ad disclosure adherence to FTC guidance in the top 100 US web sites
Hoy, Mariea G.
;
Lwin, May O.
- In:
Journal of consumer affairs : official publication of …
41
(
2007
)
2
,
pp. 285-325
Persistent link: https://www.econbiz.de/10003638238
Saved in:
13483
Internet coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
13484
A discussion of new business models for 3D printing
Anderson, Phil
;
Sherman, Cherie Ann
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10003602030
Saved in:
13485
Online-Werbecontrolling : wie messe ich den Erfolg eines Online-Auftritts?
Leidig, Guido
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
48
(
2007
)
4
,
pp. 12-17
Persistent link: https://www.econbiz.de/10003621283
Saved in:
13486
Managementkompass Suchmaschinenmarketing im B-to-B : aktuelle Entscheiderbefragung ; Benchmarking ; Business-Strategien optimieren ; Think-Tank ; Erfolge kalkulieren, qualifizierte Kontakte ; best practice ; Farnell, RS components, ALDISPLAYS
Czotscher, Eric
(
contributor
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003607575
Saved in:
13487
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
13488
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
13489
From the periphery to the core : as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Edelman, David C.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 130-134
Persistent link: https://www.econbiz.de/10003611418
Saved in:
13490
Lessons from online practice : new advertising models
Rappaport, Stephen D.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10003611423
Saved in:
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