Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"INTERNET ADVERTISING"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet marketing
13,823
Online-Marketing
13,800
Social Web
7,173
Social web
7,173
Konsumentenverhalten
5,579
Consumer behaviour
5,578
Online retailing
2,736
Online-Handel
2,736
Electronic Commerce
2,263
E-commerce
2,171
Werbewirkung
2,116
Advertising effects
2,114
Viral marketing
1,921
Virales Marketing
1,921
Beziehungsmarketing
1,866
Relationship marketing
1,865
Werbung
1,699
Advertising
1,695
Marketingmanagement
1,681
Marketing management
1,674
Brand management
1,595
Markenführung
1,595
Internet
1,304
Social media
954
Marketing
938
social media
920
Markenimage
914
Brand image
913
Brand
832
Markenartikel
827
Website
818
Suchmaschine
775
Search engine
766
Digitalisierung
704
Digitization
682
Customer integration
609
Kundenintegration
609
Soziales Netzwerk
570
Digital platform
533
Digitale Plattform
532
more ...
less ...
Online availability
All
Undetermined
6,174
Free
2,917
CC license
306
Type of publication
All
Article
9,734
Book / Working Paper
4,118
Journal
27
Other
3
Type of publication (narrower categories)
All
Article in journal
8,239
Aufsatz in Zeitschrift
8,239
Aufsatz im Buch
1,399
Book section
1,399
Graue Literatur
597
Non-commercial literature
597
Arbeitspapier
467
Working Paper
467
Collection of articles of several authors
243
Sammelwerk
243
Aufsatzsammlung
217
Ratgeber
217
Hochschulschrift
216
Guidebook
207
Case study
170
Fallstudie
170
Conference paper
133
Konferenzbeitrag
133
Thesis
101
Lehrbuch
98
Textbook
72
Konferenzschrift
66
Handbook
31
Handbuch
31
Glossar enthalten
28
Glossary included
28
Collection of articles written by one author
25
Sammlung
25
Conference proceedings
20
Interview
9
research-article
8
Bibliografie enthalten
7
Bibliography included
7
Amtsdruckschrift
6
Festschrift
6
Government document
6
Einführung
5
Market information
5
Marktinformation
5
Bibliografie
4
more ...
less ...
Language
All
English
12,761
German
1,086
Undetermined
17
French
8
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Slovak
1
more ...
less ...
Author
All
Tucker, Catherine
43
Kreutzer, Ralf T.
35
Dwivedi, Yogesh K.
33
Goldfarb, Avi
33
Skiera, Bernd
30
Law, Rob
29
Ghose, Anindya
25
Whinston, Andrew B.
24
Edelman, Benjamin
23
Jerath, Kinshuk
21
Bergemann, Dirk
20
Tan, Yong
20
Stephen, Andrew T.
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Chen, Jianqing
18
Filieri, Raffaele
18
Karjaluoto, Heikki
18
Kollmann, Tobias
18
Martínez-López, Francisco J.
18
Qiu, Liangfei
18
Schultz, Carsten D.
18
Wilbur, Kenneth C.
18
Decarolis, Francesco
17
Fritz, Wolfgang
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pauwels, Koen
17
Rana, Nripendra P.
17
Ratten, Vanessa
17
Sayedi, Amin
17
Schweidel, David A.
17
Smith, Katherine Taken
17
Lambrecht, Anja
16
Pavlou, Paul A.
16
Pelsmacker, Patrick de
16
Ahuja, Vandana
15
Bigné Alcañiz, J. Enrique
15
Hajli, Nick
15
Hollebeek, Linda D.
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
28
IGI Global
26
Center Data
14
Consumers, Health, Agriculture and Food Executive Agency
14
GFK
14
Information Resources Management Association
14
Wageningen Economic Research
14
OECD
10
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Books on Demand GmbH <Norderstedt>
8
European Commission / Joint Research Centre
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Nomos Verlagsgesellschaft
6
Universität Mannheim
6
Wiley-VCH
6
mitp Verlags GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
5
Campus Verlag
4
Edward Elgar Publishing
4
European Commission / Directorate-General for Communications Networks, Content and Technology
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
European Commission / Directorate-General for the Information Society and Media
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
World Bank
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
European Network and Information Security Agency
2
European Parliament
2
European Parliament / Directorate-General for Internal Policies of the Union
2
European Union Agency for Law Enforcement Cooperation
2
more ...
less ...
Published in...
All
Journal of business research : JBR
342
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
209
Marketing science
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
122
International journal of advertising : the review of marketing communications
118
Journal of advertising research
109
Journal of marketing communications
99
SpringerLink / Bücher
97
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International journal of electronic marketing and retailing : IJEMR
94
Journal of promotion management : innovations in planning and applied research
89
Information systems research : ISR
87
Electronic commerce research
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of internet commerce
83
Tourism management : research, policies, practice
77
International journal of hospitality management
75
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of management information systems : JMIS
71
Psychology & marketing
70
Business horizons
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
The journal of product & brand management
64
Springer eBook Collection
63
International journal of technology marketing : IJTMkt
62
Marketing intelligence & planning
60
International journal of advertising : the quarterly review of marketing communications
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of business information systems : IJBIS
53
Journal of travel and tourism marketing
53
Cogent business & management
50
Journal of marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Journal of marketing research
45
more ...
less ...
Source
All
ECONIS (ZBW)
13,797
USB Cologne (EcoSocSci)
46
RePEc
18
Other ZBW resources
11
BASE
10
Showing
13,681
-
13,690
of
13,882
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
13681
eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
Saved in:
13682
Über Radio und Mail direkt zum Kunden
Rotermund, Hans-Joachim
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 28-32
Persistent link: https://www.econbiz.de/10003105189
Saved in:
13683
Blogs: ein neues Zaubermittel der Unternehmenskommunikation?
Jüch, Claudia
;
Stobbe, Antje
-
2005
Persistent link: https://www.econbiz.de/10003089953
Saved in:
13684
"A virtual huanying, selamat datang and herzlich willkommen!" The Internet as a cross-cultural promotional tool for tourism
Arlt, Wolfgang
- In:
Tourism SMEs, service quality, and destination …
,
(pp. 325-335)
.
2005
Persistent link: https://www.econbiz.de/10003123302
Saved in:
13685
E-marketers : an innovative approach to e-commerce
Joseph, Loyola
;
Narayanan, Santosh
- In:
E-commerce in the Asian context : selected case studies
,
(pp. 49-69)
.
2005
Persistent link: https://www.econbiz.de/10003141433
Saved in:
13686
The success of Remote Customer Interaction: Fallstudien über die erfolgreiche Kundenbetreuung und Kundengewinnung durch den Einsatz des Internets und der Mobilkommunikation
Scheidegger, Nicole
;
Sieber, Pascal
;
Taaks, Gerrit
-
2005
Persistent link: https://www.econbiz.de/10002230493
Saved in:
13687
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002157728
Saved in:
13688
Repeat exposure effects of
Internet
advertising
Lee, Janghyuk
;
Briley, Donnel A.
-
2005
Persistent link: https://www.econbiz.de/10002824556
Saved in:
13689
Die Wirkung von Avataren im elektronischen Handel : eine experimentelle Untersuchung unter besonderer Berücksichtigung des Vertrauenskonstrukts
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10002766496
Saved in:
13690
Nonprofit internet strategies : best practices for marketing, communications, and fundraising success
Hart, Ted
(
contributor
);
Greenfield, James M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002383481
Saved in:
First
Prev
1364
1365
1366
1367
1368
1369
1370
1371
1372
1373
1374
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
