Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success; contents; foreword; introduction; Chapter 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet; DEFINING ePHILANTHROPY; CREATING AN INTEGRATED ePHILANTHROPY...

The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing...

This book discusses the new aspects of digital watermarking in a worldwide context. Approached not only from the technical side, but the business and legal sides as well, it discusses digital watermarking as it relates to many areas of digital media. Broad in its approach, the book provides a...

Digital content and digital delivery of content and information are becoming increasingly ubiquitous, driven by the expanding technological capabilities and performance of delivery platforms, the rapid uptake of broadband technologies and improved performance of hardware and software. Network...

Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...

Mobile content is increasingly available over mobile platforms and mobile networks. Most common applications are music and games. This study analyses development of mobile digital content value chains and business models, drivers of mobile content dissemination and identifies policy issues.