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  • Search: subject:"INTERNET ADVERTISING"
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Year of publication
Subject
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Internet marketing 13,809 Online-Marketing 13,786 Social Web 7,168 Social web 7,168 Konsumentenverhalten 5,576 Consumer behaviour 5,575 Online retailing 2,735 Online-Handel 2,735 Electronic Commerce 2,258 E-commerce 2,166 Werbewirkung 2,115 Advertising effects 2,113 Viral marketing 1,920 Virales Marketing 1,920 Beziehungsmarketing 1,865 Relationship marketing 1,864 Werbung 1,698 Advertising 1,694 Marketingmanagement 1,680 Marketing management 1,673 Brand management 1,595 Markenführung 1,595 Internet 1,301 Social media 954 Marketing 937 social media 920 Markenimage 914 Brand image 913 Brand 832 Markenartikel 827 Website 818 Suchmaschine 774 Search engine 765 Digitalisierung 701 Digitization 679 Customer integration 609 Kundenintegration 609 Soziales Netzwerk 570 Digital platform 532 Digitale Plattform 531
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Online availability
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Undetermined 6,164 Free 2,913 CC license 305
Type of publication
All
Article 9,728 Book / Working Paper 4,116 Journal 21 Other 3
Type of publication (narrower categories)
All
Article in journal 8,233 Aufsatz in Zeitschrift 8,233 Aufsatz im Buch 1,399 Book section 1,399 Graue Literatur 595 Non-commercial literature 595 Arbeitspapier 465 Working Paper 465 Collection of articles of several authors 243 Sammelwerk 243 Aufsatzsammlung 217 Ratgeber 217 Hochschulschrift 216 Guidebook 207 Case study 170 Fallstudie 170 Conference paper 133 Konferenzbeitrag 133 Thesis 101 Lehrbuch 98 Textbook 72 Konferenzschrift 66 Handbook 31 Handbuch 31 Glossar enthalten 28 Glossary included 28 Collection of articles written by one author 25 Sammlung 25 Conference proceedings 20 Interview 9 research-article 8 Bibliografie enthalten 7 Bibliography included 7 Amtsdruckschrift 6 Festschrift 6 Government document 6 Einführung 5 Market information 5 Marktinformation 5 Bibliografie 4
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Language
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English 12,749 German 1,084 Undetermined 17 French 8 Polish 6 Russian 6 Spanish 3 Swedish 3 Serbian 2 Czech 1 Italian 1 Slovak 1
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Author
All
Tucker, Catherine 43 Kreutzer, Ralf T. 35 Dwivedi, Yogesh K. 33 Goldfarb, Avi 33 Skiera, Bernd 30 Law, Rob 29 Ghose, Anindya 25 Whinston, Andrew B. 24 Edelman, Benjamin 23 Jerath, Kinshuk 21 Bergemann, Dirk 20 Tan, Yong 20 Stephen, Andrew T. 19 Bonatti, Alessandro 18 Chaffey, Dave 18 Chen, Jianqing 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Kollmann, Tobias 18 Martínez-López, Francisco J. 18 Qiu, Liangfei 18 Schultz, Carsten D. 18 Wilbur, Kenneth C. 18 Decarolis, Francesco 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Ozuem, Wilson 17 Pauwels, Koen 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Pavlou, Paul A. 16 Pelsmacker, Patrick de 16 Ahuja, Vandana 15 Bigné Alcañiz, J. Enrique 15 Hajli, Nick 15 Hollebeek, Linda D. 15
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Institution
All
Springer Fachmedien Wiesbaden 70 National Bureau of Economic Research 28 IGI Global 26 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Nomos Verlagsgesellschaft 6 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2
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Published in...
All
Journal of business research : JBR 342 International journal of internet marketing and advertising : IJIMA 215 Journal of retailing and consumer services 209 Marketing science 138 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 129 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 122 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Journal of marketing communications 99 SpringerLink / Bücher 97 Management science : journal of the Institute for Operations Research and the Management Sciences 95 International journal of electronic marketing and retailing : IJEMR 94 Journal of promotion management : innovations in planning and applied research 89 Information systems research : ISR 87 Electronic commerce research 83 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 83 Journal of internet commerce 83 Tourism management : research, policies, practice 77 International journal of hospitality management 75 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Psychology & marketing 70 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 The journal of product & brand management 64 Springer eBook Collection 63 International journal of technology marketing : IJTMkt 62 Marketing intelligence & planning 60 International journal of advertising : the quarterly review of marketing communications 59 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 International journal of business information systems : IJBIS 53 Journal of travel and tourism marketing 53 Cogent business & management 50 Journal of marketing 50 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 49 Journal of electronic commerce research : JECR 47 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46 Journal of marketing research 45
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Source
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ECONIS (ZBW) 13,783 USB Cologne (EcoSocSci) 46 RePEc 18 Other ZBW resources 11 BASE 10
Showing 13,721 - 13,730 of 13,868
Cover Image
Web-usability of online CD-stores
Daniels, Erik - In: Marktkommunikation in Theorie und Praxis : inter- und …, (pp. 67-104). 2004
Persistent link: https://www.econbiz.de/10002242688
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Measurement of online visibility
Schmidt-Mänz, Nadine; Gaul, Wolfgang - In: Operations research proceedings 2003 : selected papers …, (pp. 205-212). 2004
Persistent link: https://www.econbiz.de/10002097046
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Internet marketing : a typology of theories and some practical implications
De Waal, Gerrit A. - In: The journal of contemporary issues in business and … 10 (2004) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10002838219
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Web advertising : new forms of communication on the Internet
Janoschka, Anja - 2004
Persistent link: https://www.econbiz.de/10002346635
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Trust and switching cost as a way to build e-loyalty in internet markets
Lee, Dong-il; Sohn, Changsoo - In: International journal of internet and enterprise … 2 (2004) 3, pp. 209-220
Persistent link: https://www.econbiz.de/10003911734
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Strategically searching the Web
Harrison, Tanja - In: Competitive intelligence : a framework for web-based …, (pp. 37-53). 2004
Persistent link: https://www.econbiz.de/10003295836
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Web Advertising : New forms of communication on the Internet
Janoschka, Anja - 2004
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication....
Persistent link: https://www.econbiz.de/10012676447
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Inside the SPAM Cartel : By Spammer-X
Spammer-X, Spammer-X - 2004 - 1st ed.
Authored by a former spammer, this is a methodical, technically explicit expose of the inner workings of the SPAM economy. Readers will be shocked by the sophistication and sheer size of this underworld. From the Author: "You may hate spam and think all spammers are evil, but listen to my story...
Persistent link: https://www.econbiz.de/10012685439
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Messung der Werbeeffizienz : eine Untersuchung am Beispiel von Online-Werbung
Bauer, Hans H.; Hammerschmidt, Maik; Garde, Ulrich - 2004
Persistent link: https://www.econbiz.de/10013430104
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ONLINE UNIVERSITY LINK DATABASES
Thelwall, Mike - 2004
Persistent link: https://www.econbiz.de/10015387394
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