Search Results - subject:"INTERNET ADVERTISING"

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The birth of Internet marketing communications

Steinbock, Dan - 2000

Persistent link: https://www.econbiz.de/10001350463

Aligning the online organisation : with what, how and why?

Burn, Janice - In: Business information technology management : …, (pp. 197-215). 2000

Persistent link: https://www.econbiz.de/10001558440

Quantifying effects of banner advertising

Gabrielsen, Gorm; Hansen, Flemming - 2000

Persistent link: https://www.econbiz.de/10001564823

Principles of direct and database marketing

Tapp, Alan - 2000 - 2. ed

Persistent link: https://www.econbiz.de/10001525059

Internet commerce : digital models for business

Lawrence, Elaine (contributor) - 2000 - 2. ed

Persistent link: https://www.econbiz.de/10001525063

Internet Advertising: An Assessment of Consumer Attitudes

PREVITE, JOSEPHINE - In: Prometheus 17 (1999) 2, pp. 199-209

consumer attitudes to Internet advertising, and specifically focuses on Internet users' beliefs and attitudes about Internet … advertising. Based on a primary structure of beliefs and attitudes about advertising, the research identified the existence of …

Persistent link: https://www.econbiz.de/10009188563