Search Results - subject:"INTERNET ADVERTISING"

Effectiveness of digital marketing and its value in new ventures

Tarazona-Montoya, Raul; Devece, Carlos; Llopis-Albert, … - In: International entrepreneurship and management journal 20 (2024) 4, pp. 2839-2862

Persistent link: https://www.econbiz.de/10015080680

Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015080795

Unveiling the dynamics of exporting firms : how social media shapes export costs and relationships

Alarcón-del-Amo, María-del-Carmen; Rialp Criado, Alex; … - In: International business review 33 (2024) 5, pp. 1-12

Persistent link: https://www.econbiz.de/10015084213

GNN-IR : examining graph neural networks for influencer recommendations in social media marketing

Park, Jinhee; Ahn, Hyeongjin; Kim, Dongjae; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015084905

Live streaming and livelihoods : decoding the creator Economy's influence on consumer attitude and digital behavior

Sun, Jiamin; Sarfraz, Muddassar; Ivascu, Larisa; Han, Heesup - In: Journal of retailing and consumer services 78 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10015085038

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051

Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability

Voorveld, Hilde; Meppelink, Corine S.; Boerman, Sophie C. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 960-986

Persistent link: https://www.econbiz.de/10015050103

Persuasion in social media : smoke and mirrors

Chowdhury, Prabal Roy - 2024

Persistent link: https://www.econbiz.de/10015051413

Exploring audience engagement with ChatGPT-related content on YouTube : implications for content creators and AI tool developers

Hussain, Khalid; Khan, Muhammad Laeeq; Malik, Aqdas - In: Digital business 4 (2024) 1, pp. 1-14

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void exists in our understanding of the dynamics of consumer engagement with content creators producing...

Persistent link: https://www.econbiz.de/10015052117

Successful complaint handling on social media predicts increased repurchase intention : the roles of trust in company and propensity to trust

Istanbulluoglu, Doga; Sakman, Ezgi - In: European management journal 42 (2024) 1, pp. 11-22

Persistent link: https://www.econbiz.de/10015052237