Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

E-government is a global project that uses information and communication technology to deliver services, with the goal of improving public interactions and encouraging open innovation. Although the adoption of e-government services is critical for reaping their benefits, insufficient attention...

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020),...

This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...