This paper examines the mechanism by which followers become loyal to social media influencers. The study proposes that self-disclosure is a distinct element of influencer brands and has a positive effect on credibility, emotional attachment, and brand trust. A cross-sectional study was designed...

The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing, focusing on its opportunities and challenges. Using the PSALSAR methodology, this research delves deep into the literature to understand the nature of IoT influences. The analysis...

We examine the long-run effect of homophily in online social networks on interpersonal interactions in local communities. We measure online homophily across counties in the US using Facebook data. For identification, we exploit a conflict between Facebook and Google over data sharing of user...