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  • Search: subject:"INTERNET ADVERTISING"
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Year of publication
Subject
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Internet marketing 13,823 Online-Marketing 13,800 Social Web 7,173 Social web 7,173 Konsumentenverhalten 5,579 Consumer behaviour 5,578 Online retailing 2,736 Online-Handel 2,736 Electronic Commerce 2,263 E-commerce 2,171 Werbewirkung 2,116 Advertising effects 2,114 Viral marketing 1,921 Virales Marketing 1,921 Beziehungsmarketing 1,866 Relationship marketing 1,865 Werbung 1,699 Advertising 1,695 Marketingmanagement 1,681 Marketing management 1,674 Brand management 1,595 Markenführung 1,595 Internet 1,304 Social media 954 Marketing 938 social media 920 Markenimage 914 Brand image 913 Brand 832 Markenartikel 827 Website 818 Suchmaschine 775 Search engine 766 Digitalisierung 704 Digitization 682 Customer integration 609 Kundenintegration 609 Soziales Netzwerk 570 Digital platform 533 Digitale Plattform 532
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Online availability
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Undetermined 6,174 Free 2,917 CC license 306
Type of publication
All
Article 9,734 Book / Working Paper 4,118 Journal 27 Other 3
Type of publication (narrower categories)
All
Article in journal 8,239 Aufsatz in Zeitschrift 8,239 Aufsatz im Buch 1,399 Book section 1,399 Graue Literatur 597 Non-commercial literature 597 Arbeitspapier 467 Working Paper 467 Collection of articles of several authors 243 Sammelwerk 243 Aufsatzsammlung 217 Ratgeber 217 Hochschulschrift 216 Guidebook 207 Case study 170 Fallstudie 170 Conference paper 133 Konferenzbeitrag 133 Thesis 101 Lehrbuch 98 Textbook 72 Konferenzschrift 66 Handbook 31 Handbuch 31 Glossar enthalten 28 Glossary included 28 Collection of articles written by one author 25 Sammlung 25 Conference proceedings 20 Interview 9 research-article 8 Bibliografie enthalten 7 Bibliography included 7 Amtsdruckschrift 6 Festschrift 6 Government document 6 Einführung 5 Market information 5 Marktinformation 5 Bibliografie 4
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Language
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English 12,761 German 1,086 Undetermined 17 French 8 Polish 6 Russian 6 Spanish 3 Swedish 3 Serbian 2 Czech 1 Italian 1 Slovak 1
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Author
All
Tucker, Catherine 43 Kreutzer, Ralf T. 35 Dwivedi, Yogesh K. 33 Goldfarb, Avi 33 Skiera, Bernd 30 Law, Rob 29 Ghose, Anindya 25 Whinston, Andrew B. 24 Edelman, Benjamin 23 Jerath, Kinshuk 21 Bergemann, Dirk 20 Tan, Yong 20 Stephen, Andrew T. 19 Bonatti, Alessandro 18 Chaffey, Dave 18 Chen, Jianqing 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Kollmann, Tobias 18 Martínez-López, Francisco J. 18 Qiu, Liangfei 18 Schultz, Carsten D. 18 Wilbur, Kenneth C. 18 Decarolis, Francesco 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Ozuem, Wilson 17 Pauwels, Koen 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Pavlou, Paul A. 16 Pelsmacker, Patrick de 16 Ahuja, Vandana 15 Bigné Alcañiz, J. Enrique 15 Hajli, Nick 15 Hollebeek, Linda D. 15
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Institution
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Springer Fachmedien Wiesbaden 70 National Bureau of Economic Research 28 IGI Global 26 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Nomos Verlagsgesellschaft 6 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2
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Published in...
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Journal of business research : JBR 342 International journal of internet marketing and advertising : IJIMA 215 Journal of retailing and consumer services 209 Marketing science 138 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 129 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 122 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Journal of marketing communications 99 SpringerLink / Bücher 97 Management science : journal of the Institute for Operations Research and the Management Sciences 95 International journal of electronic marketing and retailing : IJEMR 94 Journal of promotion management : innovations in planning and applied research 89 Information systems research : ISR 87 Electronic commerce research 83 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 83 Journal of internet commerce 83 Tourism management : research, policies, practice 77 International journal of hospitality management 75 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Psychology & marketing 70 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 The journal of product & brand management 64 Springer eBook Collection 63 International journal of technology marketing : IJTMkt 62 Marketing intelligence & planning 60 International journal of advertising : the quarterly review of marketing communications 59 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 International journal of business information systems : IJBIS 53 Journal of travel and tourism marketing 53 Cogent business & management 50 Journal of marketing 50 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 49 Journal of electronic commerce research : JECR 47 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46 Journal of marketing research 45
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Source
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ECONIS (ZBW) 13,797 USB Cologne (EcoSocSci) 46 RePEc 18 Other ZBW resources 11 BASE 10
Showing 231 - 240 of 13,882
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Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
Mirzaei, Abas; Wilkie, Dean C. H.; Burgess, Amelie Jay - In: Journal of retailing and consumer services 81 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015123501
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Unlocking (re)purchase potential through corporate responsiveness on social networks : the role of perceived customer orientation
Stuhldreier, Sanja Maria - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015123675
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What makes an online review credible? : a systematic review of the literature and future research directions
Pooja, K.; Upadhyaya, Pallavi - In: Management review quarterly 74 (2024) 2, pp. 627-659
Persistent link: https://www.econbiz.de/10015125030
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Food and social media : a research stream analysis
García-León, Ruth Areli; Teichert, Thorsten - In: Management review quarterly 74 (2024) 2, pp. 1145-1183
Persistent link: https://www.econbiz.de/10015125049
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The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125122
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Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention : comparing enterprise-owned vs. third-party online review websites using multigroup analysis
Kumar, Sanjeev; Rajaguru, Rajesh; Yang, Lin - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125130
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Exploring social media adoption in small and medium enterprises in Iraq : pivotal role of social media network capability and customer involvement
Al Halbusi, Hussam; Alhaidan, Homoud; Fattah, Fadi … - In: Technology analysis & strategic management 36 (2024) 9, pp. 2052-2069
Persistent link: https://www.econbiz.de/10015108098
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Competition Policy in Digital Markets in Africa
World Bank - 2024
This technical background paper explores the effectiveness of competition policy enforcement in the digital markets in Africa along several dimensions, including anticompetitive agreements, abuse of dominance, merger control, as well as competition advocacy. While African competition authorities...
Persistent link: https://www.econbiz.de/10015113428
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State-Owned Enterprises in Digital Infrastructure and Downstream Digital Markets in Africa
World Bank - 2024
This technical background paper delves into the role and importance of state-owned enterprises (SOEs) within Africa's digital economy, along with the potential risks they pose to competition and market dynamics. Drawing upon new data on selected SOEs, the analysis focuses on the presence of SOEs...
Persistent link: https://www.econbiz.de/10015113680
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Competition Advocacy for Digital Markets in Africa
World Bank - 2024
This technical background paper provides insights on entry points for competition authorities in Africa to increase competition advocacy activities to improve the conditions of competition in digital markets and digital infrastructure. In Africa, there are various opportunities for policymakers...
Persistent link: https://www.econbiz.de/10015113854
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