Search Results - subject:"INTERNET ADVERTISING"

e-commerce website customer engagement : delineating the role of UTAUT, vividness, and compulsion

Taheri, Babak; Yousaf, Anish; Gannon, Martin; Mishra, … - In: Journal of retailing and consumer services 79 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015098587

Driving consumer engagement for digital payment brands : content strategy on instagram

Pathak, Atul Arun; Kaushik, Kapil - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015098635

From empathetic hearts to digital hands : a study of compassion and donation behavior in social media advertising

Kim, Min-Seong; Kim, Jihye - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015100810

Can consumer engagement on social media affect brand extension success? : the case of luxury fashion brands and restaurants

Yoo, Jungmin - In: Journal of retailing and consumer services 79 (2024), pp. 1-8

Persistent link: https://www.econbiz.de/10015101860

Realisation that online advertisements are misleading : involvement of middle-aged and older adults with botanical dietary supplements

Sun, Yuting; Zhang, Jianting; Li, Yixuan - In: Journal of retailing and consumer services 79 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015101898

A digital cohort analysis of consumers' mobile banking app experience

Sharma, Neeru - In: International journal of consumer studies 48 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014465708

When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement

Sabri, Ouidade; El Hana, Nadr; Abidi, Zineb; Martin, Silvia - In: Psychology & marketing 41 (2024) 2, pp. 254-275

Persistent link: https://www.econbiz.de/10014467491

Meta-analysis of social media influencer impact : key antecedents and theoretical foundations

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

The bittersweet of consumer-human brand relationships in the social media context

Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574

Persistent link: https://www.econbiz.de/10014467612

Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency

Aridor, Guy; Che, Yeon-Koo - 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...

Persistent link: https://www.econbiz.de/10014468980

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