Live-streaming e-commerce is revolutionizing online retail by fostering real-time consumer engagement, yet limited research explores how streamer and platform characteristics jointly influence trust and drive consumer engagement behaviors (CEB). This study examines how streamer attributes...

In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Although the use of new digital technologies is an increasingly important topic for supply chain managers, existing literature is limited on what specific capabilities are perceived to be important for a successful transition to digital supply chains, in particular from a managerial perspective....

Digital start-ups leverage the power of large datasets, cloud computing, and digital technology-driven platforms to maintain a competitive edge in the entrepreneurial landscape. As a result, digital technology is a crucial tool for creating successful digital businesses. However, our knowledge...

This report develops a comprehensive national digital trade strategy for Nigeria aligned with the African Continental Free Trade Area (AfCFTA) Protocol on Digital Trade (DTP). The AfCFTA aims to enhance economic integration and intra-African trade, and Nigeria, with its growing digital economy,...

Ensuring that users and society-at-large derive the maximum benefit from digital technology requires active and open participation in the digital economy. However, such participation is not without risks and users may withhold or withdraw their active participation in response to such factors....

Scientific research in digital transformation is expanding in scope, quantity, and relevance, bringing forth diverse perspectives on which factors and specific dimensions - such as organizational structure, culture, and technological readiness - affect the success of digital transformation...