The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive...

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Ensuring that users and society-at-large derive the maximum benefit from digital technology requires active and open participation in the digital economy. However, such participation is not without risks and users may withhold or withdraw their active participation in response to such factors....

Understanding how e-commerce platforms are affecting the small, informal firms that sell on them is a question of growing importance to researchers and policymakers in developing countries. This paper examines this question using data from surveys of firms selling on two e-commerce platforms in...

New digital technologies are changing how firms conduct business, and developing digital capabilities is becoming increasingly crucial for resource-constrained firms in emerging markets to remain competitive upon digital disruption. However, despite this recognized necessity, there is still a...

This study aims at shedding light on how e-commerce contributes to climate change in European Union countries. To explore this relationship, we introduced a novel index designed to measure the evolution of climate change as the dependent variable, while considering e-commerce activities as the...

This study examines the factors influencing users' flow experience in Vietnam related to online food ordering application platforms, thereby driving subsequent behavior. This study surveyed 720 participants using a structured questionnaire with a stratified sampling technique based on the market...