Background and aim: This study examines the impact of the digital world on the purchasing behaviour of Generation Z, with a specific focus on the Slovak context. While existing literature often analyses global or non-Slovak populations, this work provides a contextually grounded analysis of how...

This study explores the key factors influencing the adoption of e-commerce by businesses. The objective is to gain a comprehensive understanding of how technological, organizational, and environmental factors affect intention to adopt e-commerce decisions and their impact on the digital...

The article is devoted to the development of theoretical foundations and practical recommendations for "digital reengineering". It addresses contradictions and gaps in the modern understanding of this concept, leading the authors to propose their own definition. Unlike classical interpretations,...

As data assets grow strategically important yet remain difficult to value in internet enterprises, this study analyzes the factors influencing their valuation. Using value chain theory and a system dynamics model, it uncovers the mechanisms of value formation. Results show that data asset value...

Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...

Background: This case study illustrates the journey of a medium-sized transport firm in improving cross-organizational processes within a demand-driven supply chain through automated information exchange, connected IT-enabled systems, and the Electronic Logistics Marketplace (ELM). Objectives:...

This study aims to analyze the value creation process of the digital economy.Drawing on Karl Marx's theoretical analysis of labour value creation in the industrial economy, labour value creation in the digital economy can be divided into two aspects: value transfer from digital means of...

Background: nowadays, traditional delivery options are challenging to the urban last-mile logistics and sustainability goals. The purpose of this study is to investigate the practical factors that drive frequent e-shoppers to actively switch their intention from conventional delivery options to...