Efficient order fulfillment in e-tailing networks is increasingly challenged by inventory shortages, dispersed fulfillment centers, and heterogeneous customer preferences. This study develops a mixed-integer programming model that jointly optimizes order allocation, substitution, and lateral...

Access to the internet in isolated areas is still a challenge for many developing countries, especially in those that present a complex geography such as Peru. In 2018, the Internet Para Todos (IPT) initiative was launched in the country as a public-private organization aimed at reducing the...

This study, grounded in Rational Choice Theory, explores the strategies and decision-making processes of online romance fraud perpetrators in Ghana. Using a qualitative approach, thirteen individuals involved in such fraud were interviewed through purposive and snowball sampling. Data were...

Available open access digitally under CC-BY-NC-ND licence. Mobile apps have transformed how we live, work and connect – but at what cost? This book examines the immense power Apple and Google wield over society, arising from their control of app stores as well as mobile operating systems and...

Purpose - This study will examine how consumer brand preference is impacted by economic instability in the market of e-commerce in Indonesia, the relationship between self-image and purchasing patterns under three different periods; pre-crisis (2017-2019), crisis (2020-2022), and post-crisis...

Background: The rapid development of e-commerce has led to significant changes in last-mile logistics, where innovative delivery solutions such as parcel lockers are increasingly considered to improve efficiency and flexibility. Methods: This study analyzes user attitudes and behavior toward...

Objective: This study proposes a cross-cultural competence (CCC) model for Chinese college students in the cross-border e-commerce (CBEC) sector, aiming to identify key dimensions and support talent development in digital global trade. Research Design & Methods: We conducted a cross-sectional...

The rapid rise of live-streaming e-commerce has fostered a new "content clipping" model, in which secondary creators edit and republish anchors' live-streaming content to promote product sales. While this model can expand market reach and enhance revenue, it also introduces copyright disputes,...