This article aims to explore the relationship between digital finance and online buying, the benefits of online buying and the satisfaction of customers when they buy products online. The study is based on both primary and secondary data. The primary data was collected through structured...

The way of learning continues to develop and gradually changes the way people buy such as online learning sites. This has implications for the strategies used for marketing in order to increase users on their platform. As these changes change, predicting consumer behavior and choices is becoming...

Two-sided marketplaces have grown rapidly over recent years and are ubiquitous in daily life. One important challenge is to design the marketplace to support the sustainability and efficiency of the ecosystem. This paper investigates the roles of selling formats in a two-sided marketplace with...

We study an online joint assortment-inventory optimization problem, in which we assume that the choice behavior of each customer follows the Multinomial Logit (MNL) choice model, and the attraction parameters are unknown a priori. The retailer makes periodic assortment and inventory decisions to...

Denitrification is an important step in domestic wastewater treatment, but providing bioavailable electron donors is an expense. However, some industrial wastewaters contain organic compounds that could be a no-cost electron donor. In this work, quinoline was used as an electron donor to drive...

Compared with the conventional wholesale mode, e-retail platform has been the other alternative for a manufacturer building a market channel. Motivated by this common observation, this paper develops two models to investigate the manufacturer’s e-retail platform and wholesale strategies by the...

The Internet has undergone numerous changes since its emergence in 1969 and has now become an indispensable aspect of modern life. With the introduction of the World Wide Web by Tim Berners-Lee, the Internet has transformed into a tool for sharing and accessing vast amounts of information. As...

The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge...

Despite widespread use in online transactions, rating systems only provide summary statistics of buyers' diverse opinions at best. To investigate the consequences of this coarse form of information aggregation, we consider a dynamic lemons market in which buyers share their evaluations...