Purpose: This study examines the factors affecting the online shopping behavior of agricultural products in inner Mongolia on e-Commerce - a case study of the Douyin platform. The dependent variable is agricultural products of characteristics purchases, while independent variables are perceived...

Digital platforms have become an important part of the digital economy by facilitating transactions between large numbers of users and by fostering innovation on collaborative platforms. In combination with technical platform services, some platform operators have managed to create powerful...

This chapter builds on traditional and heterodox theories to develop an integrative, information-economic approach to innovation. It focuses on digital innovation, which raises unique challenges for economic theory. Innovation is conceptualized as a combinatorial process in which existing...

Subscription-based platforms offer consumers access to a large selection of content at a fixed subscription fee. Recommender systems (RS) can help consumers by reducing the size of this choice set by predicting consumers' preferences. However, because the prediction is based on limited...

Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...

Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the...

The advent of the digital economy has led to the emergence of entrepreneurship which is significantly different from the existing entrepreneurial ecosystem. This study focuses on bibliometric analysis of research on the interrelationship between entrepreneurship and the digital economy. The goal...

The rapidly developing online food delivery business is a novel “ecosystem” involving digital platforms, restaurants, delivery-workers, and customers. Continuous expansion of its market size is accompanied by problems of economic fairness such as “wage distribution” and “revenue...

Online labour platforms are redefining the world of work, but little is known even now about the drivers of worker engagement in this type of activity. Earlier studies focused on individual preferences and job characteristics such as flexibility or low entry barriers, but the relative role of...