Zhang, Tingting; Xie, Jiqing; Xie, Jiaping; Xia, Yu - In: Journal of management science and engineering 11 (2026) 1, pp. 74-102
Consumer rights and interests have been a challenge since the emergence of live-stream selling. To solve this problem, some live-stream e-sellers have introduced an innovative return policy called return-freight insurance (RFI). However, other sellers selling the same product refuse to do so. We...