Kabo-Bah, John Baptist Walier; Bannor, Richard Kwasi - In: Sustainable technology and entrepreneurship 4 (2025) 1, pp. 1-16
The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive...