Zhang, Huiying; Yang, Fan - In: Industrial Management & Data Systems 116 (2016) 8, pp. 1520-1539
moderating effects of information technology (IT) implementation. Design/methodology/approach This study is based on the high … involvement and new product market performance. The results also demonstrate that IT implementation moderates the relationship … product market performance, and highlights the importance of IT implementation in absorbing and exploiting external resources …