proposed framework is applied on an ice cream supply chain across England over a one-year timeframe. The findings indicate the …

The Swedish ice cream market of today is dominated by a few major market leaders, which makes it a challenge for small … how small firms in the ice cream business market their products, based on the marketing mix and the portfolio matrix … cycle. Eight CEOs of small-scale ice cream companies were interviewed. This study found that the marketing activities and …

A shopper survey was conducted to determine willingness to pay for ice cream with different labels. A statistical … product , and 4) a national brand product. The results suggested that brands affect willingness to pay for ice cream. However …, shoppers were willing to pay a significant positive amount more for ice cream with the local designations. …

production of some goods. Agents split their resource endowment between ‘butter’, ‘guns’ and ‘ice-cream’. The latter denote …

between ‘butter’, ‘guns’ and ‘ice-cream’. Eventually, tradable goods made of butter and ice-cream produced by conflicting … (interpreted as the uncontested ice-cream) are negatively associated with the likelihood of a civil war. Eventually, international …